B2B CUSTOMER PERSONA: EVERYTHING YOU NEED TO KNOW

A well-defined B2B customer persona enables you to connect with the right decision-makers. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.The Basics of B2B Buyer ProfilesA B2B customer persona is a semi-fictional representation of your ideal business client based on real data and market re

From accounting and IT to marketing and HR, business services help boost performance across all sectors.Understanding the types and value of business services can position your company for success. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add operational strength.Examples